Why  Clean
Beauty Tips?

Hey there! I'm Tina, a clean beauty brand aficionado based in San Francisco.  For as long as I can remember, I've loved make-up, fashion, and finding the right beauty products to unleash the best version of myself. However, as someone who has strived to live healthily by avoiding unnecessary chemicals and toxins in my daily routine, I have really struggled to find beauty products that are both "clean" (more on that later) and effective.

The lack of transparency and regulation of the ingredients used in beauty products in the US is shocking. Because there is no universal definition of a "clean" beauty product, many brands engage in greenwashing and consumers have been paying the prices for this with our health.

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This site aims to change this by providing real, transparent, and highly curated product reviews of clean beauty products to ensure that they are actually "clean" (or, at the very least, provide visibility into what ingredients are used) and focus on the product experience so that consumers know whether or not these products actually work. Because, in my experience, not all clean products are created equally and I've had some pretty bad experiences with products that were indeed "clean" but highly ineffective. 

I strongly believe that using clean beauty product doesn't mean you have to sacrifice quality! There are plenty examples of brands that are doing a great job at balancing both health/safety concerns with efficacy...it's just really difficult right now to find them. I can't wait to share what I have in store with you soon!