Why is clean beauty so important?

For as long as I can remember, I've been obsessed with skincare and beauty products that help me unleash the best version of myself.  At the same time, I’ve always strived to lead a low-toxic life by avoiding unnecessary chemicals in my daily routine. The two have often been in conflict, which is why I recently decided to clean up my beauty routine. 

In the process, I’ve discovered a shocking lack of transparency and regulation of ingredients used in beauty products in the US.  Because there is no universal definition of "clean" beauty, many brands engage in “cleanwashing” and dupe consumers into thinking their products are cleaner than they really are. Meanwhile, we as consumers have been paying the price with our health. 

I strongly believe that using clean beauty products doesn't mean sacrificing quality! There are plenty of brands that are doing an amazing job at balancing both efficacy with health...it's just really difficult to wade through the noise to find them. 

That’s why I’ve started Clean Beauty Tips -- a clean beauty blog aimed at providing real, transparent, and honest reviews of clean beauty products that are actually "clean" (or, at the very least, provide visibility into what ingredients are used) and work. Because, in my experience, not all clean products are created equally and I've had some pretty bad experiences with products that were clean but didn’t work as promised. Looking and feeling good shouldn't be bad for your health! 

So, if you're just getting started and curious about clean beauty products or feeling overwhelmed in your journey to switch to clean beauty, I'm here to help! Follow me @cleanbeauty.tips and check out my digital store to get my recommendations on the best clean beauty products in the market that actually work.